MICHAEL DECKER
CREATIVE MASTER BUILDER
Shore, established in 2008 on St. Armands Circle in Sarasota, FL, is a high-end surf inspired clothing boutique. Over the years, Shore continues to bring their own unique brand to life as well as carry and support many other brands. My design expertise gave me the ability to assist and watch their brand and online store grow.
Below are samples of past projects I have worked on at Shore. You can view my ongoing work daily at SHOPSHORE.COM
WEB
The task of building their web store from the ground up, was both daunting and exciting. Tasks included: working hand in hand with the web designers, supply all designs, marketing, and managing the site. I have been involved with everything from the advertising to the photography that was needed to bring the website to life. These are just some of the examples of things I have created for the web division at Shore.
Home page sliders are the center peice for your site because they show your main message. They have to be attention grabbing and visually pleasing while delivering a direct message. At Shore I got to explore many styles and concepts while searching for our overall look and approach. These are just a few of the designs ranging different styles.
Home Page Slide Show
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Instagram is a huge tool at Shore for conveying our brand style and messaging without being completely sales driven. It allows us to brand ourselves and use visuals to draw people in and create connections to their own desires and lifestyles.
Instagram Posts
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WIth the chance to be part of a new and growing company I have had the chance to design everthing from gift card holders to Tshirt Designs and SPF lotion bottles. It has been quit a learning experience as I learn to connect the brand over different executions.
SHIRT DESIGNS
At Shore I have gotten the chance to present many ideas and concepts for tshirt designs. Many of these designs are in the process of being brought to production. They are inspired by surf culture and my love for different styles of design.
Thank you card & Social Media Cards.
The top design was used to slip in the envelope we sent to our customers who ordered online to thank them for their purchase and the bottom two are cards handed out at the register. The first was for a giveaway on instagram and the second to push traffic to social.
GIFT CARD HOLDER AND VIP MAILER
These are print designs used for gift cards. The first became our standard gift card holder. The second is a VIP card sent out annually to our most valued customers to encourage enrollment into our mailing list and loyal customer program.
Candle Designs
These are candle designs I developed while at Shore. The first ones were our own personal scents and the right is a collaboration with a local candle maker.
Pattern Development
These are some fun pattern designs I got to develop as a part of our upcoming mens tank top series. The patterns will be used as the pocket design on a simple colored tank top to complement the pattern used.
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Photography
At Shore I have had the pleasure of being involved in many aspects of their photogrpahy in everything from taking the pictures, location scouting, editing and studio technical specialist. I got to set up their first professional studio as well as manage shoots and edit all photography for the website. It has been a great learning experience and I have gained a wealth of knowledge along the way.
Lifestlye and Product
Studio
In the studio has been where I have concentrated most of my time at Shore. From getting to the studio early to set up all computer equiptment as well as camera and lighting, I understand how a studio functions and what is required to create beautiful imagery with great lighting. Having to edit all photography done at the studio has helped me understand how much can be done on set to aid and speed up the back end editing and posting time.
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Model
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Product
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When I started at Shore the owner of the diner upstairs gave me th chance to help redesign their menus to incorporate a mid century modern feel that resinates throughout the restaurant. The first menu is the one currently being used and the second and third menu are new concepts on how we can switch it up alittle and get funky. Below are a few ads I did in local magazines along with a logo refresh.
Menus
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Ads
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