This was one of my favorite projects to work on. It was a class project where we were given a gorilla style tactic and place to create unexpected advertising that captures your audience where they are the most likely to listen. I wrapped an elevator to look like a room decorated by Ikea. I used IKEA's easily recognizable ad style to place the pricing just like a magazine ad. Some items like the lamp and chair are real pieces you can experience first hand. These would be placed in college elevators when parents come with there kids to se the dorms. This wil remind them they can create a stylish place for their student at an affordable price. These would also be placed at new condos and apartments which take you up to see places you can buy or rent.